West Palm Beach Photographer Miami Hialeah

West Palm Beach Photographer Miami Hialeah

West Palm Beach Photographer Miami Hialeah

The divide on over vs under shooting seems like it would be quite blurry, it really isn’t. If you are photographing a special event, you have to remember that even though great photos are key, the attendees having a good time is the top priority. While it is completely acceptable to photograph the attendees, both candidly and posed, be sure to make mental notes of who you have photographed so that you aren’t going to the same groups of people over and over again. West palm beach photographer Miami Hialeah Along with posed shots, if the lighting allows for it, bump up your ISO and shoot candids with ambient light. West palm beach photographer Miami Hialeah Once you move past a cocktail hour and into a reception, keep your focus to the stage. West palm beach photographer Miami Hialeah Candid audience or crowd shots are nice here and there, but a good rule of thumb is that once plates go down and people are eating, keep the camera pointed away from the tables and onto the stage and shoot conservatively.

Whether it’s a panel discussion or candids at a cocktail hour, no one is at the Beach to be with you. Accept it. While shooting candids, be ready to go, take a step back, click off three frames and move on, any more than that (unless it’s a VIP or there is a glaring, non-camera related, issue) and you might be intruding on the attendee’s time. When shooting a panel discussion, or anything on a stage, shoot a lot with a long lens. West palm beach photographer Miami Hialeah While close, intimate shots from a wide lens look awesome, the people who are paying, or are invited to the Beach aren’t there to look at the back of their head. West palm beach photographer Miami Hialeah If you do have the opportunity to shoot from up close, be quick, quiet and stay as low as possible.

West palm beach photographer Miami Hialeah

I find that no matter how hard I try to not over shoot an event, I still end up trashing about half of what was shot. It usually isn’t because the shots aren’t good, but because there is something very similar and slightly better in the edit. If you shoot three frames each of every group you photograph at an event(which is pretty typical) and have hundreds files, there’s no reason you can’t cut at least one of the frames for each group, if not two. West palm beach photographer Miami Hialeah Your client only needs the cream of the crop since there is only be a limited amount of use for Beach photos. West palm beach photographer Miami Hialeah If there are any VIP’s you might want to leave an extra frame or two in if they are also good, but for the general attendees the top frame of three works best every time. West palm beach photographer Miami Hialeah The same rule applies to shots of speakers or the panel at a discussion, edit hard and give the client the cream of the crop.

Once you get your edit down to the best images, bring your files into your editing software (I am still a diehard Photoshop guy) and crank out the images. West palm beach photographer Miami Hialeah The best thing about corporate events is that for the most part everything should be consistent and can be batch processed out in no time.

Special Beach Photography may not be the most fulfilling form of photography in the world, but when it comes time to pay the bills, you will be glad that you learned how to execute the photography aspect of them. West palm beach photographer Miami Hialeah There are always events going on and opportunities to find work, just remember to dress the part, get photos before the Beach as well as during it, not over shoot, be in and out of groups and to edit hard with a quick turnaround to keep clients happy. West palm beach photographer Miami Hialeah

This is one area where digital cameras offer a huge advantage over film cameras, because you can check the exposure immediately after taking a shot and adjust accordingly.

You can also use the camera’s auto exposure bracketing facility to take a sequence of images with different exposures in quick succession without incurring any extra cost.

Activate your camera’s histogram view and aim to produce images that have a peak towards the right end of the scale, but without a huge peak at the very end.

It can also be helpful to turn on your camera’s highlight warning so that burned out areas flash at you once the shot is taken and you can shoot again

West palm beach photographer Miami HialeahThe exclusive right of photographers to copy and use their products is protected by copyright. Countless industries purchase photographs for use in publications and on products. The photographs seen on magazine covers, in television advertising, on greeting cards or calendars, on websites, or on products and packages, have generally been purchased for this use, either directly from the photographer or through an agency that represents the photographer. West palm beach photographer Miami HialeahA photographer uses a contract to sell the “license” or use of his or her photograph with exact controls regarding how often the photograph will be used, in what territory it will be used (for example U.S. or U.K. or other), and exactly for which products. West palm beach photographer Miami HialeahThis is usually referred to as usage fee and is used to distinguish from production fees (payment for the actual creation of a photograph or photographs). West palm beach photographer Miami HialeahAn additional contract and royalty would apply for each additional use of the photograph. West palm beach photographer Miami Hialeah

West palm beach photographer Miami HialeahThe contract may be for only one year, or other duration.

West Palm Beach Photographer Miami Hialeah

West Palm Beach Photographer Miami Hialeah

The photographer usually charges a royalty as well as a one-time fee, depending on the terms of the contract. The contract may be for non-exclusive use of the photograph (meaning the photographer can sell the same photograph for more than one use during the same year) or for exclusive use of the photograph (only that company may use the photograph during the term). The contract can also stipulate that the photographer is entitled to audit the company for determination of royalty payments. West palm beach photographer Miami HialeahRoyalties vary depending on the industry buying the photograph and the use, for example, royalties for a photograph used on a poster or in television advertising may be higher than for use on a limited run of brochures. A royalty is also often based on the size at which the photo will be used in a magazine or book, and cover photos usually command higher fees than photos used elsewhere in a book or magazine. West palm beach photographer Miami Hialeah

West palm beach photographer Miami HialeahPhotos taken by a photographer while working on assignment are often work for hire belonging to the company or publication unless stipulated otherwise by contract. West palm beach photographer Miami HialeahProfessional portrait and wedding photographers often stipulate by contract that they retain the copyright of their photos, so that only they can sell further prints of the photographs to the consumer, rather than the customer reproducing the photos by other means. West palm beach photographer Miami HialeahIf the customer wishes to be able to reproduce the photos themselves, they may discuss an alternative contract with the photographer in advance before the pictures are taken, in which a larger up front fee may be paid in exchange for reprint rights passing to the customer. West palm beach photographer Miami Hialeah

West palm beach photographer Miami HialeahThere are major companies who have maintained catalogues of stock photography and images for decades, such as Getty Images and others. Since the turn of the 21st century many online stock photography catalogues have appeared that invite photographers to sell their photos online easily and quickly, but often for very little money, without a royalty, and without control over the use of the photo, the market it will be used in, the products it will be used on, time duration, West palm beach photographer Miami Hialeahetc.

West palm beach photographer Miami HialeahCommercial photographers may also promote their work to advertising and editorial art buyers via printed and online marketing vehicles. West palm beach photographer Miami Hialeah

West palm beach photographer Miami Hialeah

West palm beach photographer Miami Hialeah

14 Tips to be a Successful Freelance Photographer West palm beach photographer Miami Hialeah

For some, working for yourself is one of those great dreams.  The satisfaction, freedom, nobody looking over your shoulder (except your significant other), ah the life right?  West palm beach photographer Miami Hialeah

Well not in every case.  The freelance photography life can be hard.  Long hours for little pay, alone with no co-workers to speak to or have lunch with, the lack of stability of a weekly check.  You have to be dedicated and follow some specific rules to make it work. West palm beach photographer Miami Hialeah

West palm beach photographer Miami Hialeah

My office as I’m writing this

West Palm Beach Photographer Miami Hialeah

West Palm Beach Photographer Miami Hialeah

So I thought I would write a list of things that I have learned over the years as I have progressed from a small desk in my bedroom to a slightly larger work area in my living room (gotta learn to work in small spaces here in NY).  I have made every mistake in the book over the years and here’s to helping you avoid these mistakes and to becoming more productive. West palm beach photographer Miami Hialeah

West palm beach photographer Miami Hialeah

West palm beach photographer Miami Hialeah

Now as a side note, I’m not going to pretend that I do all of this stuff all of the time.  I have good streaks and bad ones, but I try my best at it.  Save this list and come back to it frequently to remind yourself of what you can improve at.

West palm beach photographer Miami Hialeah

  1.  Create a good website with a daily blog

 West palm beach photographer Miami Hialeah

Your website is going to be your most important ally.  It is what most people will look at when considering you for a job and so your effort and/or money should be invested here.  Make sure it is easy to navigate and in HTML (NO FLASH!).  Keep in mind that you are only as good as your worst photo, so don’t just throw up every photo that you think looks decent.  Sometimes less is more.  West palm beach photographer Miami Hialeah

West palm beach photographer Miami Hialeah

If you don’t have enough content, create some!  Set up shoots with friends or seek out aspiring models who are willing to work in exchange for photos.  As long as the finished product looks great, your clients don’t have to know that these weren’t paying jobs.  After all, it’s your ability as a photographer that counts, right?

West palm beach photographer Miami Hialeah

West palm beach photographer Miami Hialeah

Set up a daily blog.  Update it every day with a photo, religiously.  You can take Sundays or the full weekends off.  The effect of a daily blog are wide ranging.  Unfortunately, when you start a freelance photography business, the one thing that often goes out the door is actually taking pictures.  You focus so much on getting jobs and doing them well that you forget to actually shoot for yourself.  A daily blog will keep you doing this, shooting things that you love, and it will help you improve on a daily basis.  West palm beach photographer Miami Hialeah

It will also add a personality to your website and help to steadily build a community of people who are interested in your work.

West palm beach photographer Miami Hialeah

  1.  The jobs that scare you s***less are the most important ones West palm beach photographer Miami Hialeah

Street photography often takes you out of the realm of comfort

West palm beach photographer Miami Hialeah

If you are starting out as a freelancer, you will probably get offered jobs that you are scared silly doing. Photographer Joe McNally does a great impression of a young, shivering photographer being asked how much he would charge to shoot his first wedding:  “Ccccan I pay you to do it?” he sheepishly asks.  West palm beach photographer Miami Hialeah

West palm beach photographer Miami Hialeah

Just remember that the jobs that scare you the most are the most important ones to get under your belt.  You won’t be nearly as scared the second time around.

Even the best photographers in the world were once scared by certain jobs, and most still are.

West palm beach photographer Miami Hialeah

  1.  The most valuable question in the world: “What is your budget?” West palm beach photographer Miami Hialeah

West palm beach photographer Miami Hialeah

This question is the most valuable tool in a photographer’s belt.  Pricing can be the most annoying thing to figure out, especially if you are not so confident in your abilities. West palm beach photographer Miami Hialeah

 I still struggle with pricing.  We don’t know how much a client has to spend.  We don’t want to underbid

West Palm Beach Photographer Miami Hialeah

West Palm Beach Photographer Miami Hialeah

and either look like an inexperienced photographer or sell ourselves short for our services.  And we don’t want to overbid by too much to lose the job.  The simple question, “what budget are you trying to work with here?” puts the power in your court. West palm beach photographer Miami Hialeah

West palm beach photographer Miami Hialeah

Now I rarely quote prices in the first contact, it’s just not my thing.  I say, “let me take down all of the details and get back to you soon with the price.  Is there a particular budget that you a trying to stay within (or is there a particular amount you are trying to spend on this)?”  This gives me some time to figure out the right price.

*As a side note to this, make sure to flesh out all of the details of a project before you agree to a price.  West palm beach photographer Miami Hialeah

This is probably the most annoying and time consuming mistake that I constantly made when starting out.  I have nightmares of the never ending job where I was too afraid to ask for more money.  If someone asks you to go above and beyond the initial agreement, don’t feel bad about explaining this and asking for additional payment. West palm beach photographer Miami Hialeah

West palm beach photographer Miami Hialeah

  1.  Respond to emails and phone calls as fast as you can

If you are contacted by someone looking for your services, chances are that they just spent the time to look at your work, liked it and now you are fresh in their mind.  Every second that you wait dissipates this freshness.  Get the dialogue going quickly and the person will often not look elsewhere.

  1.  Keep lists!

West palm beach photographer Miami Hialeah

Lists are so important.  Big goals are reached not at once, but through series of small tasks, in list form.  With freelancing there is always so much random stuff to keep up with, often stuff you don’t feel like doing.  Having these things in a list makes them tangible and keeps them fresh in your mind.  And the rewarding feeling of crossing these things off is necessary to keep from procrastinating on the less urgent tasks.  West palm beach photographer Miami Hialeah

West palm beach photographer Miami Hialeah

Up until 4 months ago I was a paper list man.  I would have paper scraps of lists everywhere.  I could never find an online list service that I really felt comfortable with, until I found teuxdeux.com.  It’s so simple but oh so perfect, a weekly list that you can access from any computer.  It has vastly improved my life.  Try it out.  Set your homepage to it.

West palm beach photographer Miami Hialeah

  1.  Set up specfic web surfing times for the day West palm beach photographer Miami Hialeah

This is a tough rule for me to follow because I have pretty bad ADD, and I like to read the internet.  While reading informative websites and such during the day can seem like it is productive, it fragments your attention.  I try to set aside specific times to surf the web.  I get it out of my system in the morning while I eat breakfast and then again at lunch. West palm beach photographer Miami Hialeah

West palm beach photographer Miami Hialeah

If you have particular trouble with certain websites, there are ways to block these websites on your computer (you can find out how by googling.)  Block them every morning and then unblock them at night. West palm beach photographer Miami Hialeah

West palm beach photographer Miami Hialeah

  1.  Separate your personal life from your work life

Yeah right.

West palm beach photographer Miami Hialeah

  1.  Keep a consistent schedule

Probably the most annoying question that I get from my friends is how awesome it must be to work in my boxers.

West palm beach photographer Miami Hialeah

West Palm Beach Photographer Miami Hialeah

West Palm Beach Photographer Miami Hialeah

I consider myself a professional.  I wake up every morning at the same time, shower, get dressed, put on shoes–well slippers, eat breakfast and start work at 9 (and work the same hours every day).  Start work at the same time as everyone else.  Work and sleep the same hours hours every day.  This was something that I did not do when I first started out and I lost a lot of productivity and it made work a lot less fun.  I often think about that almost ‘romantic’ ideal of the semi-deranged writer spending coffee fueled nights churning out those magical pages.  That is a tough lifestyle to succeed on. West palm beach photographer Miami Hialeah

West palm beach photographer Miami Hialeah

You will have much more energy and get much more done if you keep the same early schedule every day.

West palm beach photographer Miami Hialeah

  1.  Low energy days and the 15 minute nap West palm beach photographer Miami Hialeah

West palm beach photographer Miami Hialeah

The dreaded low energy day, the bane of my existence.  Sometimes having a boss looking over your shoulder can be a good thing.  Retouching skin for hours on end can make your eyes droopy and have you feeling like shoving a screwdriver into your brain.  All those dreaded tasks piling up, just mocking you from your list.

West palm beach photographer Miami Hialeah

Besides consistent exercise and coffee (which I try to save for those rough days), the 15-20 minute power nap can be a crucial thing.  An up and coming tool often used by CEOs, but yet still frowned upon in the work place, the quick mid-day nap can clear your head and reset your energy for the day.  It is also a great way to break up a long retouching session when you get to the point where you can’t tell red from green.  I don’t do this daily, but it is a wonderful tool for those rough days.

West palm beach photographer Miami Hialeah

  1.  Figure out where the jobs are supposed to come from (and go out and get them!)

There is nothing wrong with contacting potential clients and letting them know about your work.  Take time to think about where you would like your jobs to come from and then figure out ways to reach these people.  The friendly email can go a long way.

West palm beach photographer Miami Hialeah

West palm beach photographer Miami Hialeah

Contact owners of blogs and see if they will be willing to feature your work.  Tell them you think their readers might be interested in it and if your work is good enough they will often be willing to do this without anything else.  You are offering them value for their site.  If they need more, offer to write a small post, some tips or valuable info for their readers.

West palm beach photographer Miami Hialeah

  1.  Don’t over promise.

West palm beach photographer Miami Hialeah

If you think you can get a job finished by Friday, don’t say Friday.  You never know when something crazy will come up.  Give yourself an extra few days to work with and when you are actually able to get that job finished on Friday, the client will be very pleased with your efficiency.

West palm beach photographer Miami Hialeah West palm beach photographer Miami Hialeah

  1.  Speed (and why I use Lightroom.)

West palm beach photographer Miami Hialeah

Being fast is so important.  It is a skill that is really built up over time, as you gain more experience.  But I can’t say enough how Lightroom has changed my life.

West palm beach photographer Miami Hialeah

If you don’t use it already, it will be the best money you’ve ever spent.

The program is so intuitive and it has transformed the speed at which I am able to edit my work.

West palm beach photographer Miami Hialeah

Really learn how to use the entire program and learn the keyboard shortcuts as well.  Keyboard shortcuts are amazing!

  1.  Keep learning

West palm beach photographer Miami Hialeah

qualified and amazing teachers.  Compared to traditional education, the value is unreal.  West palm beach photographer Miami Hialeah

Each lesson is split into 5 or 10 minute videos so you can watch them at your own pace or pick out the specific information that you want to focus on. is based more on the computer side of things, with an enormous amount of Photoshop, Lightroom and web design lessons.  Kelby training is focused more on actual photography (and Photoshop).  Both are incredible investments.

  1.  Have confidence! West palm beach photographer Miami Hialeah

West palm beach photographer Miami Hialeah

You can do it.  It’s not easy, but believing in yourself is the most important tool to keep yourself going.  Put yourself out there.  You will screw up sometimes, but screwing up is a good thing.  It means that you are learning.  Just try not to make the same mistakes twice. West palm beach photographer Miami Hialeah

And keep in mind that the work you do during the tough times is what makes the good times happen. West palm beach photographer Miami Hialeah

West palm beach photographer Miami Hialeah

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